Being responsible in Advertising would be putting the message you are sending out before the product. Creating good work that promotes the truth and moral substance while selling your product. For example, the Taco Bell Drive Thru commercial that implies that by going through the Taco Bell Drive Thru you will miraculously lose weight is the perfect example of not being responsible. Another example would be ads that promote smoking which we all know at this point can kill you. Blatantly telling consumers a lie and insulting their intelligence is what makes bad advertising. If you can make work you are proud of and bring something new to the table that makes the consumer think, maybe even challenges them you are creating something worth it. I also believe that being responsible in Advertising involves being conscious of the world and society that you are in. Advertising that promotes products such as eco-friendly cars are being socially responsible. Advertising that promotes ways to save money in the difficult economic times and provide options for those that are less fortunate is being responsible. However, showing these advertisements in a way that is creative, like the car ad with the choir singing the sounds of the car is the best kind of work you can do.
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